graphics

Global crisis

Cultural changes

Collapse of old beliefs

 

Increased anxiety

New digital needs

Hyper consumption

 

Multi-Tasking

Always connected

Virtual identities

 

The effect of all these facts combined is

Change

 

At the edge of this change we see a

Young generation

Mixing genres and

Defying categories

 

They’re constructing their lives and they’re

Communities in the name of

Self-expression

Collaboration and

Celebration

 

They’re likely to accept

Technology as nature and

Nature as technology

Looking forward to a

Futuristic world placed in a

Primitive unity

 

Expanding the boundaries between

Irony and truth

Ancient and new

The collective and the individual

 

This is a cultural impulse to creating

New united global culture

We can define it as

Cosmopolitan tribalism

Icons and concepts

M.I.A. – “Galang”

Dance

MGMT – “Electric Feel”

Celebration

Cobrasnake

Hedonism

CSS – “Alala”

Raul deNieves – “Joy Shrine”

Face painting

Color wheel

Tribal Patterns

Timothy James

Manish Arora

Kate Moross

Shape-shifting

Santogold – “Lights Out”

Colorful motifs

Santogold – “Lights Out”

Assume Vivid Astro Focus

Sacred geometry

Holy Hail – “Cool Town Rock”

Simmons and Burke

Symbolism

Ebony Bones – “Don’t Fart on my Heart”

Natalie Portman’s Shaved Head – “Sophisticated Side Ponytail”

Yeasayer – “Wait for the Summer”

Cultural Expressions

Totems

Hot Chip – “One Pure Thought”

Os Gêmeos – Deitch Projects, NYC

Idols

Tim Biskup

Gelitin

Primitivism

Cassetteplaya – Primitive Futurist Collection

Abravanation Movement

Neo-psychedelia

Neon

Andrea Crews

Klaxons – “Gravity’s Rainbow”

Shamanism

Gnarls Barkley – “Run”

Cyril Duval – Item Idem

Rituals

Thunderheist – “jerk it”

Bat for Lashes – “Prescilla”

Grizzly Bear – “The Knife”

Carnival

Beck – “Gamma Ray”

Color Wheel – Deitch Projects, NYC

MGMT – “Time to Pretend”

Market Responses

Nike Sportswear

Ford Fiesta – “This is now”

American Apparel

Uniqlo

Converse – “My Drive Thru”

Bacardi Holographic Party

Nike iD – Street Canvas

Nike iD – Street Cubes, London (Customer Become the Heros of the Campaign)

Top Shop featuring Kate Moross

Levi’s featuring Damien Hirst

Adidas featuring Jeremy Scott / Keith Haring

Pantone Eyewear

iPod Nano-Chomatic

Colorsplash Chakras Camera

Mac Cosmetics Book featuring Boombox

Justice – “D.A.N.C.E” T-Shirts

Ed Banger Records featuring So!Me Graphics